WCVB, the Hearst owned ABC affiliate in Boston, MA is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. The ideal candidate will have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment. Join us at one of America’s best media companies. Boston is a top 10 media market and one of the country’s most historic cities to live, with unparalleled Healthcare, Education and Biotech. You will report to the General Sales Manager.
Responsibilities
Prepare and implement individual advertiser account strategy including revenue goals
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
Evaluate seller performance and provide feedback
Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
Respond to Request For Proposals (RFPs); meet client deadlines
Meet with clients to develop/strengthen business relationships; improve client retention
Develop/strengthen business relationships with important station vendors
Support local sellers in sales presentations to multiple points of contact with client/agency personnel
Develop and produce non-traditional revenue and new sales programs
Manage multiple expense budgets related to digital projects
Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
Provide training to Local and National sellers
Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
Maintain current and accurate revenue forecasts by account
Review new insertion orders
Requirements
Have a complete understanding of current digital marketing strategies including synergist values with other media.
Understanding of pricing and inventory management principles
Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
Prospect, meet with, and close business with new station clients
Have the skills to manage others
Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
Valid driver's license and reliable automobile
Related military experience will be considered
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
ABOUT US
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.