For over 100 years, Massachusetts Maritime Academy has been preparing women and men for exciting and rewarding careers on land and sea. As the nation's finest co-ed maritime college, MMA challenges students to succeed by balancing a unique regimented lifestyle with a typical four-year college environment. As a member of the cadet corps you will live, study, sail, work and play in an atmosphere that encourages you to be your best.
Marketing Manager, Fort Lauderdale
The Marketing Manager is responsible for developing and implementing a marketing plan for the company. Emphasis will be placed on digital marketing and key boat shows. The work will yield measurable outcomes to be evaluated and adjusted thereby maximizing brand awareness and resulting in increased retail sales.
Coordinate marketing campaigns with sales activities, digital emphasis
Review new technologies and keep the company at the forefront of developments in digital marketing.
Create brand identity and awareness for company products.
Ensure all marketing material is in alignment with brand identity
Ability to manage / work within an annual marketing budget
Monitor and report on marketing campaigns
Work with agencies and/or contractors on various projects such as search engine optimization, web content updates, press releases, printing and others.
Manage marketing events including boat shows
Manage external online sales platforms
Min. of 3 years of experience in a professional marketing role within the maritime industry
Experience managing / working within marketing budgets
Experience with basic web design / updates, SEO search, photo and video editing, social media postings
Ability to work independently in a marketing manager position to drive results
Minimum of a Bachelors degree
Experience with Adobe Creative Suite
In return, this company is prepared to offer a competitive salary and company benefits.