Informal / Apparel Logo

Informal Communications
 

Our informal / apparel logo is a dynamic, blue “M” with gold accent. “Maritime” is written across a banner in the typeface Futura Bold.

It’s a modern representation of our brand suited for internal and external communications that aren’t related to official university business. This includes, but isn’t limited to:

  • Signage on campus
  • Our website
  • Informal communications
  • Athletics communications
  • Athletics uniforms
  • Apparel
  • Swag
  • Merchandise

The brand logo also serves as our primary athletics logo. Because it scales well at large and small sizes, it can be used in a variety of applications, including on hats, helmets, fields, courts and rinks. Promotional materials, athletics uniforms, gear and apparel for varsity, club and recreational sports can also feature the brand logo. On jerseys, it’s typically used in smaller applications such as patches on sleeves, shorts and collars.

The alternate, gold “M” with blue accent can also be used for athletics in instances requiring contrast (i.e. when the logo is on a dark background).

The white monochromatic version should only be used on dark applications.

To ensure clarity, give the brand logo the appropriate exclusion area by placing it on a quiet, clutter-free background.

Downloads

Guidelines